Food conglomerate Kellanova is asking the world’s biggest pop star to drop the recipe for Pop-Tarts (Taylor’s Version).

The official Pop-Tarts brand (a Kellanova subsidiary) took out a full page ad in the Kansas City Star after it was revealed that Taylor Swift baked her own take on the filled and frosted pastries for members of the Kansas City Chiefs‘ offensive line.

Chiefs head coach Andy Reid revealed that tidbit last week, all while bemoaning the fact that he never got to sample one.

‘To KC’s most famous fan, we heard there’s a Pop-Tarts pastry (Your Version) and in its honor, we’re donating to @harvesters, a local Feeding America partner food bank,’ the advertisement read.

The ad, which included a mock up of multiple Pop-Tart boxes styled after a poster from her Eras Tour ‘But if you #releasetherecipe, we’ll double our donation.

Pop-Tarts took out a full page ad in the Kansas City Star asking Taylor Swift to release her recipe for the filled and frosted pastries she baked for the Kansas City Chiefs
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Pop-Tarts took out a full page ad in the Kansas City Star asking Taylor Swift to release her recipe for the filled and frosted pastries she baked for the Kansas City Chiefs

Andy Reid
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Taylor Swift
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That’s after Andy Reid revealed that Swift baked the Chiefs’ O-line Pop-Tarts last season

Swift became the most high-profile member of Chiefs Kingdom in 2023 amid her romance with Travis Kelce
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Swift became the most high-profile member of Chiefs Kingdom in 2023 amid her romance with Travis Kelce

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Swift has become the most high-profile member of Chiefs Kingdom since she rocked up at Arrowhead for the very first time to watch boyfriend Travis Kelce in action back in September.

The pop megastar returned there on a number of occasions throughout the season as her and Kelce’s relationship went from strength to strength, while even attending a few Chiefs fixtures on the road.

And to put the icing on the cake (or, in this case, on the Pop-Tart), she was at Allegiant Stadium in Las Vegas earlier this month to watch her new man become a three-time Super Bowl champion.

However, it appears Swift is not only showing her support for Kelce in the Kansas City locker room.

Donovan Smith
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Creed Humphrey
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The pop megastar treated Kansas City’s O-line, which includes Donovan Smith (left) and Creed Humphrey (right), to some Pop-Tarts last season

According to Reid, the singer and songwriter won over some of Travis’ teammates by baking them Pop-Tarts last season.

‘I think it’s a great escape for her,’ he told Pro Football Talk about Swift attending Chiefs fixtures. ‘She sincerely enjoys the games.

‘Behind the scenes she likes to cook, so she made the offensive linemen these homemade Pop-Tarts.

‘So it was over. She knew right where to go.’

But did Reid manage to get his hands on any?

‘No, she didn’t give me one,’ he admitted. ‘And the offensive lineman definitely didn’t!’

Swift was a magnet for headlines throughout the NFL season, regularly finding herself in the spotlight as she cheered on Kelce in the stands on numerous occasions.

Taylor Swift
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Queen Elizabeth II
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Reid believes Swift is the most famous woman in the world following the death of British monarch Queen Elizabeth II

Yet Reid insists her attendance wasn’t a distraction for his team, while also claiming the 14-time Grammy Award winner fully embraced the team spirit despite her dizzying levels of fame – which he compared to late British monarch Queen Elizabeth II.

‘I really didn’t worry about it,’ he said of the extra attention Swift attracted to the team this season.

‘I knew her dad and her mom, good solid people. I’d met her when she was young. She’s so grounded for who she is.

‘Since the Queen has passed away, she might be the most famous woman in the world. But she handles it.’